International brands of eateries must embrace digital possibilities to be able to obtain an appropriate franchisee. They should target constructing their own personal digital capabilities and protect their ground by activating the online channel. During the extremely connected setting of China, shopper engagement should be the very best priority https://www.madjor.com/insight-article/top-branding-agency-how-madjor-redefines-brand-experience-globally-dbf34