The Function of Click-Through Rate (CTR) in Pay-Per-Click (PPC) Advertising Pay-Per-Click (PPC) advertising has transformed the way businesses advertise their services and products online. At the heart of every successful PPC project lies the elusive metric called click-through rate (CTR). Yet just what is CTR, and why is it so https://us-standard25702.thechapblog.com/29235848/ctr-an-overview